How to become a social media expert starts with knowing the facts. This is the online marketing age, after all, so in order to succeed, you really have to know your game plan. The truth is that success comes from a balanced diet of both social media and good search marketing that targets exactly who you want to bring in. To get you started, here are five tips to help you find out how to become a social media expert.

1. Why social media?

Sites like Facebook and Twitter have become less about sharing personal status updates and more about sharing content. In fact, one out of five posts on a social media site includes a link to content, meaning that these particular networks are prime avenues for discovery. To become a social media marketing expert, you have to clue in to these shared posts to grow your website.

2. What else do I need?

Here are more numbers to consider. About 90 percent of all companies utilize social media marketing, but only one out of every eight can measure a significant revenue impact from social media alone. That means how to become a social media expert also includes how to become an expert at other top Internet marketing tools, especially search engine optimization.

3. How many pages get seen?

In an average week of Internet usage in the United States, there are around 645 million local page views. Using search engine optimization, or SEO for short, can help ensure your page is one of them. How to become a social media expert also involves becoming the best SEO expert you can because the two are highly connected in the world of online marketing.

4. How many clicks are organic?

Simply put, users prefer organic clicks, or links that are not paid advertisements. They like to know it was their idea, and the data supports this. About 70 percent of the clicks online are organic. So becoming a local seo expert also involves learning how to become a social media expert, too. You will need content, and plenty of it.

5. How far do searchers go?

Typically, a search user will find what he or she is looking for on the first page of a given search. Three-quarters of users, in fact, will not ever scroll past that first page, so it is really up to you to ensure you make your page what they are looking for. How to become a social media expert is tied very closely with SEO work, and only by becoming an organic SEO expert and a social media pro will you be able to maximum the online marketing world for your business. Learn more about this topic here.