With more than half of those in the U.S. using a smartphone, according to Pew Internet and American Life Project, adaptive web design has taken on a new importance for business success. With an adaptive web design, your website will render correctly whether you are on a laptop, a portable device or a smartphone. Understanding your design needs and evaluating a digital marketing company to convert your site takes some preliminary research.

First, there are various online resources that can give you an automated assessment of your website and its marketing effectiveness. This should also take into account the responsive web design for users of all devices. As you dig into these free assessments, you should be able to prioritize your needs and begin to research firms that can improve your site design and functionality.

As you look at different companies, you should have your site intent in mind. Are you selling products directly on your site, or are you just generating leads for a longer sales cycle? Understanding the fundamental intent will allow you to tweak content and functionality with your goal in mind. You can take these guidelines and begin researching specific firms that can work with you on your mobile web design. Typically there are third party review sites with customer feedback and comments available for review. Use this feedback to look for any red flags or issues that other companies have uncovered.

Once you narrow down your list of web design experts, you can begin scheduling initial consultations to see if there is a fit. They will be able to look at your current site and make initial recommendations for improvement. In fact, sharing your initial assessment results will allow you to have a conversation about the gaps and your goals. As you begin to narrow down the potential firms, you can start to solicit proposals. They will be able to outline their proposed steps, a general timeline and fees associated with upgrading to an adaptive web design. Check out this site for more.