Before online marketing for concerts became popular, concert organizers relied upon a variety of traditional marketing strategies to tell concert lovers about the concerts, Atlantic city comedy shows, best rock concerts, book theatre tickets, and best summer concerts that would be hosted in their area in a few months.
One of the most popular of these traditional marketing strategies consisted of placing print ads in magazines, newspapers, professional journals, and other print publications which circulated all around the United States. Although these concert organizers tried to place print ads in a vast array of different print publications (perhaps because they believed that all kinds of people wanted to attend concerts), they tried to target magazines which focused almost entirely upon music and instruments, partly because they believed that music enthusiasts would be more interested in going to concerts alone than other people. (It is telling that these print publications often featured articles which discussed whether it was okay for people to be going to concerts alone).
Another one of the most popular of these traditional marketing strategies consisted of installing large billboards in the middle of busy city intersections, along the sides of major interstate highways, and nearby college campuses. The same principles which guided the placement of print ads also guided the placement of these large billboards. The concert organizers installed these billboards everywhere that they could afford to do because they knew that a vast array of people would be interested in going to concerts alone, but they also chose to concentrate on college campuses because they were more confident that college students would be interested in going to concerts alone than other people, who might feel weird about going to concerts alone.
Still another one of the most popular of these traditional marketing strategies by which these companies told people about upcoming concerts consisted of placing radio and television ads and encouraging radio stations to host free concert giveaways. In these giveaways, the radio stations would ask listeners to call into the station if they knew the answer to a difficult question. If the listener could answer the question correctly, then the station would give him or her one free ticket to the concert. By structuring the contest in this way, the promoters forced the listener to buy a ticket for his friend or neighbor so that he could avoid the shame of being seen going to concerts alone. Good refereneces: www.bookatlanticcityshows.com