Did you know that the search engine industry is estimated to be worth an average of $16 billion dollars? Search engines currently drive an estimated 25 percent of all online purchases. In fact, a study by Outbrain found that search engines are the number driver of traffic to websites. MarketSearch estimates that 39 percent of online customers make purchases after searching for products using a search engine. Finally, an estimated 75% of search engine users do not go past the first page of search engine results.
As a business owner who wants to drive sales higher via your website, you should consider a full range of SEM services. SEM services, or search engine marketing, are a group of services that work together to help you gain higher search results.
The first SEM services is the usual keyword research and analysis used by Internet search engine optimization. Using the correct keywords can help drive your site to reaching those higher page rankings. SEM services will also analyze popularity and saturation. This includes looking at the number of pages that your site has indexed on search engines. It will also look at the number of backlinks you have. SEM services will also provide data and back end tools that can include HTML validators.
SEM services also use paid inclusion and sponsored listings. SEM services can also test the different approaches for website success. For instance, it is well known that most people prefer organic listings over paid listings; however, with these paid listings, different approaches can be used immediately to improve ranking.
Another part of SEM services includes social media marketing. These services will help you keep your finger on the pulse of your fans or followers to see how your products and services are viewed. You can also provide valuable information about your business to those followers when you use social media SEO services.
When considering SEO and SEM services, you can find professional SEO companies who will consult with you to create a package of services that can provide the results you want. These companies also will be able to help you work within your budget and still get results.
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