Expanding Your Search Traffic


Online search engine optimization, when used to improve your search marketing efforts, is based on improving your content visibility and creating additional high quality content. If your website is struggling from low volumes of traffic in spite of your internet marketing efforts, you can either outsource SEO or do it yourself to increase your site visitors. Likewise, if you have related marketing services as part of your consulting business, you can begin reselling SEO to your clients.

As long as you have a professional service or related products for sale on the internet, those prospective sales are dependent on more traffic and without increased visibility online you may lose that traffic to the competition. That is especially critical since nearly 90 percent of U.S. internet users do some browsing and research online. About 80 percent of those searchers exclusively use the organic search results that you can affect from reselling SEO. Continuing that trend, more than 50 percent of all U.S. retail dollars spent will be influenced from online search marketing by 2016.

If you do not want to expend the engergy or expertise in house, or cannot devote the additional time, you will probably be better off to investigate reselling SEO that you can outsource directly on behalf of your clients. Researching the right SEO firm does not have to be difficult, in fact you can find reviews on various third party review sites. You should look for the various SEO firms that have successfully documented increases in client traffic and that come well recommended.

Besides increasing your website traffic and improving your search results ranking, you want to find a company that has a well documented record for customer service. Because you need a sufficient lead time for achieving improvements in your search marketing, they have to provide extensive feedback and status reports to insure that they are doing what you have contracted them to do.

When you settle on several SEO providers you can begin to dive into their record and case studies at a finer level of detail. You are looking for companies that have maintained client relationships for a substantial time period, since this can be an industry where clients and providers have a short history of working together and shopping around different offers.

Finally, you should request a demonstration or walk through of their reporting structure with one of the customer service reps. This is where you will be able to see the details of their progress and to assess future opportunity. No matter which solution you choose, your increased traffic can help grow the business.

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