People who publish the average Rochester New York newspaper today must wear many hats. They must work on sales and editorial efforts simultaneously, they must look ahead while still steering the ship in its current formation, and they must follow local and national trends while maintaining some relevance. These publishers, in their many roles, have some work ahead of them, but most do it very well.
Most publishers of Rochester New York newspapers take their jobs very seriously. They realize that there are far more Rochester local news sources and resources available than there were even just last year. New outlets are popping up with regularity, always hoping to get out in front of stories and beat these Rochester new york newspapers at their own game. But these publishers are smart because they invest their time and the resources they had into online technologies and into delivering Rochester New York news in the fastest manner possible.
Many publishers of Rochester New York newspapers do this even though they know that Rochester newspapers are having to compete much more for these markets and for this share of the readership. The area is not that large and there are not too many Rochester new york newspapers out there, so the competitive space is quite small. To better compete, these publishers are stepping up their games and are taking Rochester news far more seriously than before, looking into various ways where they can grab the attention of readers both in print and online.