When Miki DiPortiva graduated from college with his business degree, he had big dreams about building, growing, and running a big business. Within a year of graduation, he had saved up the seed money to launch his first business idea, an international foods store in Rochester New York. “Rochester is such a diverse market,” said DiPortiva, a native of Detroit. “The local population was the perfect mix of immigrants who might be looking for a taste of home and young hipster types who like to try new things.”
DiPortiva leased a building in the South Wedge, the perfect neighborhood for his new business. He bought two well placed billboards. He took out advertizements in three of the local newspapers. He built a simple and aesthetically pleasing website for his business, and posted fliers with info on the website all over town. Even with all of that, his business was near bankruptcy within four months.
“I could not generate traffic,” said DiPortiva. “The customers who DID know about the store liked it and kept coming back, but I could not get enough of those crucial first time shoppers.” He only began to turn his store around when he took the advice of his business neighbor, who told him he needed to go out and hire the best Seo resellers he could find. “I did not even know what an SEO was,” said DiPortiva. “They never covered that in school, because most of our marketing professors were from an older age of marketing. Because of that, I could not tell the difference between the best SEO resellers and a pack of flamingos.”
In order to keep his business, DiPortiva quickly got himself a new education regarding modern marketing. “I always knew the value of having a website,” he said. “That was one of the first things I did in establishing my store. I had no idea how hard it was to find a website online if it is not near the top of the web searches.” DiPortiva was shocked to discover that he, knowing exactly what he was looking for, had trouble finding his own website through the search engines. After that discovery, he quickly contacted a reselling seo to help drive his site higher on the results pages.
“It was so much more nuanced than I thought,” said DiPortiva. “The best SEO resellers hit on every aspect of digital marketing, from utilizing social media to targeting local digital markets.” Within six weeks, traffic at his store had nearly doubled, and it began pulling in a profit. “Educate yourself,” said DiPortiva, “it can save your business.”