What do SEO Resellers Need to Know? Three Facts for Better Communication with Clients

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Did you know that 80% of people using search engines click on organic links? They report that they rarely or basically never click on sponsored, or ad, results. If you are in the market to resell SEO, or Search Engine Optimization, information like this can come in handy. Your client, after all, wants to understand why they need SEO to get clicks driven by search, and you need to explain why they can’t rely on those clicks alone. It’s possible to resell outsource Seo and make a fair amount of money doing it. However, you need to understand SEO in order to sell it effectively. Here are three important facts you should know for talking with your clients.

1. Why Search Matters for Advertising

Your clients come from all different backgrounds and perspectives. Some of them will know without being told that the search engine industry is worth about $16 billion. In other words, search much of the revenue sites experience from eCommerce comes through search engines. Other clients, though, won’t even realize that 90% of online experiences start with a search engine. They might assume that social media is more important. And that is where you need to help them make the connection, and realize why they need search.

2. What You Need to Know about SEO

Would you buy an expensive television from someone who wasn’t sure they could instruct you how to handle the remote, and told you to go online if you wanted to know the specific dimensions and clarity of the technology? Probably not. Successfully reselling SEO means understanding the market on an in depth level. For example, you should be able to answer questions about how the SEO you sell has adapted to recent changes in the Google algorithm, including the Penguin, Panda, and Hummingbird updates. Your clients want to know that they’re not just paying for run of the mill SEO that hasn’t changed since 2008.

3. Where You Can Learn about Resell SEO

A great SEO reseller program is usually essential to becoming well informed about the nature and benefits of optimizing websites and content for search. A great Seo program won’t expect you to figure out everything by yourself; it will set you up with videos, live help, and instructions for how to communicate more effectively with your clientele. In many cases, it is worth spending a little more if the feedback and provided instruction is more in depth.

Do you plan to resell SEO? Let us know in the comments See this link for more references.

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