Most purchases begin online.
In fact, almost half or 45 percent of customers use search engines at some point during their purchases.
Search engine optimization (SEO) recognizes the search engine as one of the most valuable online marketing tools. And more businesses are enlisting the help of an expert SEO company to boost search engine rankings. So how can you keep up?
1. Know The Customer
71 percent of mobile phone owners expect fast loading web content, including content with higher load times like video.
Meeting these high demands, however, can pay off. Videos help consumers determine company credibility and make final purchasing decisions. Research shows that more than half of internet users will make purchases after watching internet videos.
2. Perfect SEO
Inexperienced companies neglect at least one aspect of SEO. And business search engine optimization is essential.
An expert SEO company knows that 46 percent of purchases begin with research on social media sites, and then often continues on popular search engines like Google and Yahoo. What does that mean for your company?
That means that, to properly execute SEO, your company must keep track of posts on social media webpages reviewing the product, products, or company. Many hire SEO services for more search engine optimization information and to maintain all aspects of SEO, including search engine rankings, key words, website design, website content, and posts from or about the company on social media sites.